Boston Main Streets’ Blog Highlights Stories
of Main Streets Small Businesses’ Resilience

Boston Main Streets businesses are critical drivers of our region’s economy, yet many remain hidden gems within our city neighborhoods that deserve greater exposure. In that spirit, the Boston Main Streets Foundation’s new blog will highlight the amazing stories behind local businesses in our 20 Main Street districts. 

We hope you enjoy this first series about Boston Main Streets business owners, their unique backgrounds, and respective plights through the most challenging time in small business history. This includes program participants in the Foundation’s Technology Initiative in partnership with Cambridge Retail Advisors (CRA), which started in 2019 but proved to be of utmost importance as the world transitioned further to digital commerce. 

“The BMSF Technology Initiative has been transformational for so many businesses that once operated on cash or had no web presence. The Foundation is so grateful to the team at CRA for helping businesses understand and build this important digital infrastructure. We’re bringing them truly into the 21st century,” says Joel Sklar, BMSF Board Chair. “We have been able to provide a lifeline to retail and restaurant owners around the city of Boston during this COVID-19 pandemic. Now we get to share their stories online, in their own voices, and further help them thrive.” 

About the BMSF Technology Initiative
The BMSF Technology Initiative began in 2019 with the mission of modernizing Main Street districts with industry leading technology and businesses processes. In an economy defined by educated, customer centric demand we knew this to be the best path for small businesses to compete in a global marketplace. The program has provided dozens of retail, restaurant and service businesses POS systems, online ordering, custom websites, utility partnerships, and business mentoring, at no cost to the participating businesses.

About Cambridge Retail Advisors 
Cambridge Retail Advisors (CRA) is an innovative and independent retail store and restaurant consulting firm dedicated to providing superior service and enduring value to our clients. CRA combines its consultants’ deep retail and restaurant business knowledge and cross-functional capabilities to deliver and implement client specific strategy, technology, and process solutions. CRA’s Economic Development Practice focuses the expertise of CRA’s industry experts on small-business empowerment efforts at the local level. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients achieve their maximum business potential.

cambridgeretailadvisors.com
Contact: Regan Pasko, Consulting Director